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商品編號： 9-614-007 出版日期： 2013/07/15 作者姓名： Shih, Willy 商品類別： Operations management 商品規格： 23p 再版日期： 2015/03/30 地域： 產業： Health care services 個案年度： -
商品敘述：
The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around the world meant the demand for progressive lenses was increasing rapidly, and innovations in production technology meant an evolving competitive dynamic with potentially quite different patterns of manufacturing and distribution. Are there theories that Zeiss managers can use to see clearly how industry evolution might portend shifts in the value network?
涵蓋領域：
Adoption;Strategic theory;Vertical integration;Integration planning;Business history;Innovation;Technology;Consumer behavior;Consumers;Demand analysis;Disruptive innovation;Health
相關資料：
Case Teaching Note, (5-615-035), 19p, by Willy Shih
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